Welcome to Brand Central

If you are responsible for developing marketing and communication pieces for your organization, division, college or department, you’ve come to the right place.

Brand Central is your go-to for tools and resources to consistently, clearly and correctly represent and grow the Tarleton State brand.

We encourage you to watch the video at the top of this page to ignite your passion for branding and inspire your creative flow. It will also give you a foundational understanding of our recent brand refresh work and how it weaves with our core Tarleton State brand. This refresh research led us to a brand promise that squarely fits who we are today:

THIS PURPLE WON’T FADE.

Over on the Who We Are page, you’ll learn more about how that sentiment looks in our day-to-day marketing and communication. Ultimately, though, we encourage you to remember that a brand is more than a visual identity; a brand is in our everyday stories, especially our actions.

It’s how we confidently pursue excellence and talk about our efforts and success. It’s making our students, faculty, staff, alumni, sponsors, donors and partners everywhere the heroes of our stories.