Page 20-22,28? Would need at least 1 form built out, and more specific verbiage.
PARTNERSHIPS AND CO-BRANDING
Co-branding is a partnership between at least two individual brands. The Tarleton State University brand can only be used in tandem with a third-party logo when a license, memorandum of understanding, or sponsorship agreement stating the terms and conditions of such use is established and when such use does not conflict with other policy
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CO-BRANDING WITH MULTIPLE ENTITIES
When more than one university entity is involved in the same partnership, sponsorship, event, etc.—use the primary logo with unit names set separately in text, subordinate to the logo.
Per Associated Press (AP) style, list unit names in alphabetical order beginning with primary academic units: College of Agricultural and Natural Resources, College of Business, College of Education, College of Graduate Studies; College of Health Sciences, Honors College, College of Liberal and Fine Arts, College of Science and Mathematics.
To remain consistent across all brand touchpoints, the word “and” will be used in place of the ampersand throughout all communications, unit marks, etc.
PARTNERSHIPS AND CO-BRANDING
CO-BRANDING AMONG MULTIPLE TARLETON STATE UNITS – HORIZONTAL FORMAT
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CO-BRANDING AMONG MULTIPLE TARLETON STATE UNITS – VERTICAL FORMAT
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Do not use multiple unit marks together.
EXAMPLE
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UNIVERSITY GROUPS WITH EXTERNAL FUNCTIONS
University groups whose main purpose is to provide a service to an external-facing population are allowed a unique graphic identity. A graphic identity is needed for groups to be able to market and advertise their services to a non-university population. Graphic identities are created by the Department of Marketing and Communications and will follow university brand guidelines. Examples include, but are not limited to:
DRAFT
EXTERNAL AUDIENCES
Groups are classified as external-facing when one (or more) of the following conditions are met:
• The main function of the program is to provide a service to individuals outside of the university setting.
• The program is academic in nature but the program outcomes affect an external population.
• The program generates revenue by providing a service or goods to individuals and groups outside of the university setting.
LICENSING AND USAGE
In accordance with Texas A&M University System Policy 09.02 (Use of System Names and Indicia) and Tarleton State Standard Administrative Procedure 09.02.99.T1 (Licensing and Use of University Name, Logos, and Trademarks), Tarleton State University has strict guidelines in place which govern the use of its name, logos, trademarks, seals and other identifying marks.
Tarleton State University has had a collegiate licensing program in place for more than 20 years to manage and protect the use of its names and symbols, and has registered the use of its names, logos and trademarks. Any marks used in reference to Tarleton State or anything confusingly similar to those of the university are subject to licensing requirements. Any products bearing the marks must be approved and must display the Collegiate Licensed Product label.
FOR QUESTIONS ABOUT THE COLLEGIATE LICENSING PROCESS OR HOW TO BECOME A LICENSED VENDOR, VISIT:
http://www.tarleton.edu/LICENSING