Primary Logos
The heart of Tarleton State University’s identity system is its logomark.
It is a beveled “T” on a beveled Texas.
The logomark is an integral component of the Tarleton State primary logo, but in certain circumstances, it may be used alone.
(To request a logo, please email licensing@tarleton.edu)
The Tarleton State University logo consists of two components:
The logomark (beveled “T” on beveled Texas) and the logotype (Tarleton State University)
These two components always are placed in a fixed relationship and should never be altered, modified or recreated in any way. The statement “Member of The Texas A&M University System” is also an official part of the logo. All print publications require the use of this statement below the logo.
PRIMARY VERTICAL LOGO
PRIMARY HORIZONTAL LOGO
LOGOMARK WITHOUT LOGOTYPE
Clear space
Provide clear space around the logo equal to the width of the “N” character. This creates prominence and clarity. The “T” on Texas logo should use proper clear space to separate the logo from other elements.
PRIMARY VERTICAL LOGO – MINIMUM CLEAR SPACE
PRIMARY HORIZONTAL LOGO – MINIMUM CLEAR SPACE
PRIMARY LOGO WITH LOCATIONS – MINIMUM CLEAR SPACE
Locations must always be listed in the order shown above.
SECONDARY LOGO
This logo may be applied to small promotional items such as pens, lanyards, etc., when the imprint area cannot accommodate the primary mark.
