Protecting the Integrity of the Tarleton State Logo and Likeness

Tarleton State University retains the right to protect their name/image/likeness. This includes both logos and campus landmarks. Neither logos or landmarks associated with Tarleton State are to be altered from their original appearance. Logos are to be used as a whole, never with part of the logo cut off. No other letters, words or images should intrude upon the logo in any way.

TARLETON STATE’S VISUAL IDENTIFIERS AND LOGO MAY NOT BE:

Tarleton logo with heart replacing the Texas
Tarleton logo with marks covering it
EXAMPLE DoNots 1 1 1
Tarleton logo combined with hand imagery

Do not replace the beveled “T” on Texas” with an alternative image in the official logo.

Do not place graphics that cover any part of the Tarleton State logo.

Do not change the color or structure of the official logo.

Do not add additional images to the official logo to create a new logo.

Tarleton logo marks stretched horizontally and vertically
Tarleton logo with thicker lines around the Texas
Tarleton Logo tilted to the left
Tarleton logo used as a T in the word "Tarleton"

Do not stretch the Tarleton State logo horizontally or vertically.

Do not thicken the lines on any part of the logo.

Do not depict the logo tilted; always make sure it is positioned straight.

Do not use the logo as a letter in a word.