University Groups with External Functions

University groups whose main purpose is to provide a service to an external-facing population are allowed a unique graphic identity. A graphic identity is needed for groups to be able to market and advertise their services to a non-university population. Graphic identities are created by the Department of Marketing and Communications and will follow university brand guidelines. Examples include, but are not limited to:

Texas Institute for Applied Environmental Research logo.
Silhouette of a person and horse, text: "TREAT RIDING, Tarleton State University."
Tarleton State University logo with "Rabbity" text.
Logo with "Studio" and Tarleton State University symbol.
Purple tractor logo with text "Our Farm, Your Table," Tarleton State University.
Revive Wellness logo, Tarleton State University.

EXTERNAL AUDIENCES

Groups are classified as external-facing when one (or more) of the following conditions are met:

  • The program’s main function is to provide a service to individuals outside of the university setting.
  • The program is academic in nature, but the program outcomes affect an external population.
  • The program generates revenue by providing a service or goods to individuals and groups outside of the university setting.