Skip to content
TARLETON STATE UNIVERSITY
  • A-Z Directory
  • Maps
  • Calendar
  • Bookstore
  • Giving
  • Login
    • Canvas
    • EAB Navigate
    • myGateway
    • Parent Portal
    • Portfolium
    • Reset Password
    • Student Email
    • TexanSync
  • Quick Links
The logo of Tarleton State University

Dr. Sam Pack

College of Business

Menu
  • Students
    • ¡Bienvenidos!
    • Current Students
    • Honors Contract
    • Internships
    • Prospective Students
      • Sample Undergraduate Course
      • Sample Graduate Course
    • Scholarships
    • Student Organizations
    • Study-Abroad
  • Departments
    • Accounting, Finance, and Economics
    • Management
    • Marketing and Computer Information Systems
  • Programs
    • Undergraduate Programs
      • Minors, Concentrations, and Certificates
    • Graduate Programs
  • Signature Events
    • Tarleton Tartan Project
    • Federal Reserve Bank Conference
    • COB Job Fair
    • Executive in Residence
    • Business Plan Competition
  • About the College
    • Dean’s Circle – Giving
    • Employment Opportunities
      • Dean Search for the DSPCOB
      • Professor/Department Head – Accounting, Finance, and Economics
      • Professor & Department Head – Management
      • Department Head and Full Professor – Marketing & Computer Science
      • Assistant or Associate Professor of Accounting
      • Assistant or Associate Professor Tenure-Track – Marketing
      • Adjunct Instructor – Accounting, Finance, Economics, and Real Estate
      • Adjunct Instructor – Management
      • Adjunct Instructor – Marketing & Computer Information Systems
    • Executive Advisory Board
    • Faculty Awards and Recognition
    • Faculty & Staff
    • Faculty Resources
    • Intellectual Contributions
    • Mission, Vision, and Core Characteristics
      • COB Organization Chart
      • 2021-2030 Strategic Plan
      • Student Achievement
      • Accreditation
      • Assurance of Learning (AoL)
×
Search All of Tarleton State
×
Quick Links
  • A-Z Directory
  • Maps
  • Calendar
  • Bookstore
  • Giving
  • Login
    • Canvas
    • EAB Navigate
    • myGateway
    • Parent Portal
    • Portfolium
    • Reset Password
    • Student Email

Month: March 2025

Doctoral Program

Forging the Future of Business Leadership: A Doctoral Program at the Dr. Sam Pack College of Business

Posted on March 30, 2025March 30, 2025 by schuessler

At the Dr. Sam Pack College of Business (DSPCOB), we are proud to be a college that grows with the evolving demands of business and society. Our legacy of empowering …

Intellectual Contributions

The Luxury Dilemma: When AI-Generated Ads Miss the Mark

Posted on March 17, 2025March 17, 2025 by schuessler

To, R. N., Wu, Y. C., Kianian, P., & Zhang, Z. (2025). When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands. Journal of Advertising Research, 1–35. https://doi.org/10.1080/00218499.2025.2454120 …

Recent Posts

  • Forging the Future of Business Leadership: A Doctoral Program at the Dr. Sam Pack College of Business
  • The Luxury Dilemma: When AI-Generated Ads Miss the Mark
  • Does Competition Make Businesses Resilient?
  • Trusting AI: How Humans and Machines Can Work Together
  • Unlocking Privacy in AI-Enabled IoT: What the Research Tells

Archives

  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • June 2024
  • March 2024
  • May 2022

Categories

  • Doctoral Program
  • Intellectual Contributions
  • MS: Management: Business Analytics
  • Uncategorized
University Logo

Contact Tarleton State

1333 W. Washington
Stephenville, TX 76402

254-968-9000

Resources

  • Compact with Texans
  • Disability Accommodations
  • Mental Health Resources
  • Rules, Notices & Public Info

Transparency & Reporting

  • Accreditation
  • Campus Carry
  • Campus Safety
  • Clery Act
  • Equal Opportunity
  • Course Schedules, Syllabi & Faculty CVs
  • Open Records
  • Risk, Fraud & Misconduct Hotline
  • Sexual Misconduct Policies

State Resources

  • State of Texas
  • Texas CREWS
  • Texas Homeland Security
  • Texas Veterans Portal
TAMUS Logo
2025 Tarleton State University. Site Policies Accessibility Sitemap Report a Website Problem
  • 57Share on YouTube
  • 23Share on LinkedIn
  • 17Share on Facebook
  • 20Share on Instagram
  • 17Share on Twitter