The Luxury Dilemma: When AI-Generated Ads Miss the Mark
To, R. N., Wu, Y. C., Kianian, P., & Zhang, Z. (2025). When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands. Journal of Advertising Research, 1–35. https://doi.org/10.1080/00218499.2025.2454120 …