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Dr. Sam Pack

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Tag: Consumer Attitude

Intellectual Contributions

Unlocking the Secrets of Persuasion: The Tale of Comparative Advertising

Posted on June 3, 2024December 11, 2024 by schuessler

In the labyrinth of consumer decision-making, the battleground is set – the world of advertising, where narratives unfold, claims are made, and brands vie for our attention. Nestled within this …

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