Marketing
Tarleton State University’s Master of Science in Management (MSM) offers a specialized concentration in Marketing. The Marketing concentration helps students accelerate their careers technically and build leadership potential. The program hones in on developing in-demand skills leaders need to drive strategy and success in today’s ever-evolving business world. This degree is an excellent fit for professional marketing managers looking to enhance their technical, leadership, and management skills enabling them to succeed with new leadership opportunities.
Curriculum Focused on Progressive Leadership
The Marketing curriculum stresses the importance of progressive leadership, covering strategic approaches to assessing industry, mobilizing individuals and teams for organizational success and longevity. In addition to qualitative analysis methods, the curriculum also covers problem-solving tactics through quantitative analysis.
All courses are taken entirely online, providing flexibility in access that can help students balance academic, work, and personal responsibilities. Many classes are available in either 8-week or 16-week formats, allowing the program to be completed in as little as 12 months.
Get started next semester!
Now is the time to find out more information on admission to this flexible program.
Master’s in Management Core Courses
The MSM degree is designed for specialists looking to advance their business management careers through a graduate program. The 18 hours of core coursework cover essential topics on management effectiveness and efficiency. Core courses tailored to the Marketing concentration include:
- Leadership Development
- Strategic Business Planning & Policy
- Organizational Behavior
- Project Management
- Managerial Statistics
- Evidence-Based Decision Making
Marketing Concentration Coursework
Beyond the core coursework, the Marketing concentration includes an additional 12 credit hours of advanced discipline topics. Here are some of the options you can choose from:
| Class | Number | Class Name |
|---|---|---|
| MKTG | 5308 | Marketing Strategy** |
| MKTG | 5312 | Sales Management |
| MKTG | 5315 | Marketing Research |
| MKTG | 5316 | Advanced Consumer Behavior |
| MKTG | 5320 | Digital Marketing and Analytics |
| MKTG | 5323 | Sports Marketing |
| MKTG | 5330 | Brand Management |
| MKTG | 5340 | New Product Management |
** Required for all Majors in the Marketing Concentration
Program Outcomes
Graduates of the Marketing concentration can empower individuals and teams within their organization to achieve goals and maximize their potential for success. They are prominent influencers that are influential decision-makers and are advanced communicators, capable of motivating others through knowledge of data-driven organizational methodologies. As a result, our graduates are essential leaders in their organizations, driving strategic improvements across interdisciplinary teams.
Career Paths
The Marketing concentration provides advanced knowledge and skill set applicable in a wide range of industries in both the public and private sectors. Graduates from this program are well-equipped to step into prominent roles such as:
- C-Level Marketing Executive
- Administrative Director
- Purchasing agent or manager
- Contract Manager/Administrator
- Marketing Director/Manager/Planner
- Marketing Manager/Administrator
- Marketing Analyst
M.S. in Management Degree Accreditation
Tarleton State’s Master of Science in Management degree program is accredited by:
- the Southern Association of Colleges and Schools Commission on Colleges (S.A.C.S.C.O.C.)
- the Accreditation Council for Business Schools and Programs (A.C.B.S.P.)
- and we are a member of the Association to Advance Collegiate Schools of Business (AACSB).
These accreditations reflect our commitment to providing a degree program that builds modern, in-demand knowledge and skills within the field.
Empower Your Organization Through Master’s Level Studies in Marketing
The Marketing concentration develops confident leaders capable of leading diverse organizations in a multitude of industries. If you are ready to elevate your leadership potential, request more information or submit your application to Tarleton State University.
Related Programs
Not what you were looking for? Tarleton State University offers over 100 different degrees and certifications that may be of interest to you, including:
- M.S. Management – Social Media Strategy
- M.S. Management – Management & Leadership Concentration
- M.B.A. Business Administration
Learn more about graduate studies at Tarleton!