Our Mission
We are TARLETON STATE. Our university marketing and communications team brings together some of the most dedicated specialists Tarleton has to offer. Our central marcom team is here to serve as leadership and support for all our unit partners across the campus, as well as the primary team for executive projects. Our central team offers leadership on the vision, brand, and awareness for Tarleton State University to support the goal of becoming the premier comprehensive university in the nation. We are strategic, resourceful, and available to our unit partners.
Asset Management
Manage the centralized university digital asset management server, Canto
Branding
Develop and safeguard the university’s identity, reputation, and message
Collateral
Postcards, invitations, programs, viewbooks, signage, magazines, etc.
Corporate
Presentation materials, co-branding strategy, external partnerships
Crisis Comms
Gather, craft, share information; conduct media briefings; Offer PR Counsel
Digital
Social media strategy, advertising, web graphics, content templates
Graphic Design
Conceptualize and create visuals; Templates and executive final products
Internal Comms
Inform faculty, staff, and students of recent news and information
Marketing
Research and Strategy; Media buys for print, out-of-home, digital, and broadcast
Media Relations
News releases, media briefings, relationships, PR, and counsel
Merchandise
Branded apparel and promotional items; Licensed Vendors
Retail
Collaborate with local, regional, and national retailers to promote brand
Video/Photo
Coordinate shoots, edit footage, write scripts, create compelling visuals
Web
Content, design, development, application strategy, and creation
MarCom Partners
Each unit within the university has embedded MarCom Partner positions and strategic communicators to share messaging and lead marketing efforts to their respective audiences and stakeholders. The central marcom team serves as support for each unit and hosts monthly luncheons for professional development growth.
The Tarleton MarCom Partnership Group brings great value to the university as it delivers consistent, quality content for current and potential students, parents, fans, alumni, and all the proud defenders of the purple and the white. Some of the benefits our partnership offers includes:
- Collaboration across central and unit offices for consistent delivery
- Creation of rapport and mutual respect across all unit professionals
- Discuss best practices to support unit personnel
- Enhancing the visibility for Tarleton State University with branded, consistent content
Unit partners are responsible for strategic campaign execution, implementation, content creation, audience engagement, and compliance for their respective department with strategic oversight from central marcom, as needed.
For contact information for unit partners, visit our staff page.
The MarCom Partner Internship Program is strategically designed to afford upper-level undergraduate students a hands-on work experience and earn academic credits while assuming the role of an essential part-time marketing and communications professional within an assigned division, school, or college. Student interns will serve as embedded unit partners inside certain units across campus and will receive all the perks of being a MarCom Partner, including professional development opportunities through central marcom.
For students interested in participating, complete an application. For units interested in hosting an intern, visit the internship division standards page.
Student Internship Program
The MarCom Partner Internship Program is strategically designed to afford upper-level undergraduate students a hands-on work experience and earn academic credits while assuming the role of an essential part-time marketing and communications professional within an assigned division, school, or college. Student interns will serve as embedded unit partners inside certain units across campus and will receive all the perks of being a MarCom Partner, including professional development opportunities through central marcom.
For students interested in participating, complete an application. For units interested in hosting an intern, visit the internship division standards page.