STEPHENVILLE, Texas — Tarleton State University has signed a new agreement with Paciolan, Learfield’s premier platform for ticketing, fundraising and marketing technology solutions for college athletics and live entertainment venues. Through the partnership, Paciolan will provide mobile ticketing, fundraising and email marketing technologies for all athletics, performing arts and live entertainment events held at Tarleton State, including the new Event Center opening on campus later this year.
Tarleton State’s partnership with Paciolan will enhance the customer experience by providing patrons a single, integrated solution for purchasing tickets and managing their profiles through user-friendly digital features. Tarleton State will also gain a more comprehensive view of the preferences of patrons and donors to create rich and personalized customer engagement experiences.
Driven by Paciolan’s marketing automation solutions, Tarleton State can now push tailored alerts of upcoming events and special offers to customers based on their interests and affinities shown via past purchases and attendance history.
“We are thrilled to have Tarleton State University team up with Paciolan to provide our industry-leading ticketing, marketing and fundraising solutions for all athletic and campus events,” said Deana Barnes, President of Paciolan. “We look forward to providing an enhanced experience for Tarleton State customers as well as opening new doors, including concerts and other live events on campus, with our comprehensive integrated solutions.”
The Paciolan platform will integrate seamlessly into the official website of Texan Athletics and the future online home of the upcoming Event Center.
About Paciolan
Paciolan, a Learfield company, is a leader in ticketing, fundraising, marketing, analytics, and mobile solutions with over 40 years of experience serving more than 500 live entertainment organizations. Paciolan’s technology enables the sale of more than 120 million tickets per year by powering over 160 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues. Learn more at www.paciolan.com.
Learfield is a media, data and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
A founding member of The Texas A&M System, Tarleton State University is breaking records — in enrollment, research, scholarship, athletics, philanthropy and engagement — while transforming the lives of approximately 18,000 students in Stephenville, Fort Worth, Waco, Bryan and online. For 125 years, Tarleton State has been committed to accessible higher education opportunities for all while helping students grow academically, socially and professionally through programs that emphasize real world learning and address regional, state and national needs.