Rebranding Effort
FOR IMMEDIATE RELEASE
Monday, November 13, 2017
FORT WORTH, Texas—The Rotary Club of Fort Worth South is turning to Tarleton State University public relations students to attract a new generation of members.
The challenge for the Tarleton PR students is to help raise awareness about Rotary and the local club’s community service projects with a rebranding message.
The 15 participating students are in Dr. Sarah Maben’s public relations course this semester.
“We are thankful the Rotary Club of Fort Worth South is giving this opportunity to our students,” she said. “Students see firsthand how working with a client is a process and, at times, a balancing act, but overall very rewarding when you see the impact you can make.”
Students are working through a strategic campaign process that involves primary research, planning and creative efforts. If the Rotary Club members like the proposals, Maben is hopeful the students can complete the cycle by producing the campaigns and evaluating their effectiveness.
The Tarleton teams will make their initial presentation at the club’s weekly meeting tomorrow. Following the interactive presentation, each Rotary Club member will vote for a rebranding campaign.
Dr. Lora Helvie-Mason, head of Tarleton’s Communication Studies Department, said, “Partnerships like the one with the Rotary Club of Fort Worth South give our students real-world applications of what they are learning in their courses.”
Tarleton, celebrating 100 years as founding member of The Texas A&M University System, provides a student-focused, value-driven educational experience marked by academic innovation and exemplary service, and dedicated to transforming students into tomorrow’s professional leaders. As a member of the American Association of State Colleges and Universities (AASCU) with campuses in Stephenville, Fort Worth, Waco, Midlothian and online, Tarleton engages with its communities to provide real-world learning experiences and to address societal needs while maintaining its core values of tradition, integrity, civility, leadership, excellence and service.
#
Contact: Dr. Sarah Maben
817-291-1997
maben@tarleton.edu
