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Author: Grace Rempe

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Enhancing Public Service Ads: Choosing the Right Visual Medium

Posted on March 29, 2024March 29, 2024 by Grace Rempe

STEPHENVILLE, Texas — Recent research published by Dr. Rita To, Assistant Professor at Tarleton State University’s Dr. Sam Pack College of Business, examines the impact of choosing between photographs and illustrations in public service announcements (PSAs).

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