- Tarleton State Brand Central
Information about writing for the web, marketing, key messages, tone of voice, grammar, appropriate vocabulary, proper content structure, choosing good images, file naming, and more. - Web Site Terms for Service lists additional web requirements
- Tarleton State Homepage Guidelines
System And Design Requirements For Your Website
Departments:
Tarleton State is currently using a content management system called WordPress. All websites are developed and maintained inside this web-based application in order to provide better usability, accessible content, consistency of branding, and ease of updating information. It is important that all editors and administrators of sites maintain awareness of these guidelines and not deviate too far from the established look and feel of the site. The Web Team uses a suite of tools to monitor compliance and you will be notified if we have concerns – but, of course, we’re always here to help assist you in finding a solution that works!
To receive access to WordPress, please contact [email protected].
There must be a designated web content editor in your area to keep the website up-to-date at all times. Contact information for this web content editor must also be documented on the particular website’s homepage. Contact Web Operations for training when needed.
Color Requirements:
To learn more about University Color Requirements, please reference Brand Central.
University Calendar System:
This is now available on the Livewhale Calendar Tutorial Website.
Vanity/Shortened URLs:
A vanity/shortened URL is a short and easy-to-remember web address that can be created to forward to a Tarleton State page. Vanity URL requests must be directed to Web Operations.
We have three official shortened/alternate URLs for Tarleton State:
- trltn.info
- tarleton.us
- tarleton.edu (only for official Marketing/Administrative purposes)
For more information, please contact x1819 or [email protected].
Privacy & Collecting Form Data
All forms that gather information from visitors must have a link to Tarleton State’s Privacy Policy.
In adherence to the Tarleton State Privacy Policy, the use of cookies to collect personal information about a visitor is prohibited. Collection of information such as email addresses must be supplied voluntarily by the visitor.
Special precautions must be taken when collecting sensitive data via web forms, such as social security numbers, passwords, or pin numbers. Contact Web Operations to discuss options for collecting this data via the web. Only collect this data when absolutely necessary.
All web-based forms must have Tarleton State University branding on them in some form at the top of the page. The form may be embedded into a Tarleton State web page using an iframe, otherwise, a Tarleton State-branded header graphic should be placed at the top of the form page.
Web Operations will assist in creating forms for departments, faculty, and organizations. Please call us at x1819 to discuss your form needs.
Domain Name Usage And Purchase
Ownership Of Tarleton State Domain Names
Tarleton State must own all rights in the Internet domain names used by all departments within the university. Therefore all faculty and staff must cooperate with Tarleton State’s Department of Marketing & Communications in new acquisition or transfer of ownership for current domain names and websites used for all official Tarleton State purposes or activities.
New Domain Name Registration
Tarleton State encourages departments within the university to use the www.tarleton.edu/ domain whenever possible. Use of directory names under this domain requires no cost. By doing this, it will help the university to reduce 1) cost, 2) the proliferation of Tarleton State-related domains, 3) additional resources needed for domain name management and 4) the risks associated with unintended expirations for heavily used sites.
If you wish to purchase a domain name (.com, .net, .info, etc.) for usage with a Tarleton State-owned website, please consult Web Operations by calling 254-968-1819 or emailing [email protected].